LSE:SAGA Logo.

Saga plc
LSE:SAGA

GBp 434 7.5 (1.76%)
EOD - 2026-01-28

Market cap
624.77M
Enterprise value
1,145.14M
Volume
1.35M
PE
-
50 Day MA
354.35
200 Day MA
236.63
EPS
-0.4
Currency
GBp
Number of Shares
143.96M

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Sector Financial Services
Industry Insurance - Diversified
Employee Count 3498
Country United Kingdom
Address London, N1C 4AG
Phone Not Available
Socials X.com

Saga plc Price Highlights 🏷️

1 Day
1.76%
1 Week
5.85%
1 Month
10.71%
6 Months
146.59%
1 Year
280.04%

Saga plc Price Chart 📈

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Investor Returns 👀
£
1 Week
+£0
+5.85%
1 Month
+£0
+10.71%
1 Year
+£0
+280.04%
Saga plc Dates 📅
Last Fiscal Year End 2025-01-31
Next Fiscal Year End 2026-01-31
Recent Quarter 2025-07-31
ExDividend Date 2019-10-10
Last Dividend Date 2019-10-10
Last Dividend 0.177588

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Jigglypop Analysis For Saga plc 🤓


2026-01-16

Saga plc has surged to 414p, sitting within 8% of its 52-week high of 449p and almost quadruple its 108p low. With the price well above the 50-day (330p) and 200-day (226p) averages and up 17% over one month, this is a momentum-led rerating. FTSE 250 re-entry next week and Kelso Group’s stake are catalysts that could pull in index buyers and keep the squeeze on. Fundamentals are improving—cruise revenues rising, leverage trending down—but much of that optimism appears reflected in the current quote. Net of a modest -0.36% today, sentiment stays bullish yet punchy. Verdict: speculative rather than a value play; buyers are paying up for growth execution and index-driven demand. Volatility risk remains elevated near highs.

About Saga plc 👋


Saga plc and its subsidiaries deliver package and cruise holidays, general insurance, and personal finance offerings in the United Kingdom. It operates across three divisions: Travel, Insurance, and Other Businesses and Central Costs. The company provides travel, motor, home, private medical, and other insurance policies. It also runs and delivers ocean and river cruise holidays, plus package tours and other holiday products; and offers savings accounts, equity release, legal services, mortgages, and investment products and services. Additionally, the group undertakes mailing house operations; research and insight analysis; insurance broking; automotive vehicle repair; debt services; motor accident management; and printing and mailing services. It also includes Saga Money, which supplies personal finance products, and the Saga Publishing business. Founded in 1950, the company is headquartered in London, United Kingdom.

Saga plc Price Range 🎯

Low
108.278
Last 52 Weeks
High
449
📍
All-time high
GBp 440.5
All-time low
GBp 422.5
Ownership Breakdown 🤝
Saga plc Consensus.
💰

Brokers Consensus

Buy
Saga plc Directors.
💼
Mr. Michael Robert Hazell
💼
Mr. Mark Watkins
💼
Mr. David Palmer
💼
Sharnj Sandhu
💼
Ms. Roisin Mackenzie
💼
Lynn Fournier
💼
Mr. Michael O'Donohue
💼
Mr. Lloyd James East
💼
Ms. Victoria Haynes
💼
Mr. Nigel Blanks
Frequent Asked Questions 💬

LSE:SAGA has around 3498 people working for the Company.

LSE:SAGA belongs to the Financial Services Sector.

The 200 day MA value for Saga plc is 236.63.

The 50 day MA value for Saga plc is 354.35.

The ATH price for Saga plc is 440.5.

The ATL price for Saga plc is 422.5.

News Bites 🗞️

🚨
Company Update · 07/01/2026
FTSE Russell announced Saga will rejoin the FTSE 250 on Monday, replacing Bakkavor Group, which is leaving the index due to its acquisition by Greencore Group.


🚨
Company Update · 06/01/2026
Kelso Group disclosed a purchase of Saga shares. It said it sees potential for Saga’s inclusion in the FTSE 250 and possible resulting demand from index funds.


🚨
Company Update · 06/01/2026
Kelso Group Holdings completed an investment in Saga and disclosed a new holding. It cited Saga’s renewed focus on travel, growth in ocean and river cruise revenues and earnings, and reduced leverage with guidance for further reductions. Kelso referenced potential index inclusion and peer performance, and said it has written to Saga’s board with proposals, including targeting US investors.


🚨
Company Update · 06/01/2026
Kelso Group Holdings said it completed an investment in Saga, acquiring shares in January. It also issued statements regarding Saga’s management, debt reduction, profitability and strategic focus.


Market News

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